Marketing and Communications Manager (Consultant)
Position Summary
Partners with clinical department leadership and faculty to gain a clear understanding of
business initiatives and effectively translate them into marketing strategies and tactics.
This role requires a strong blend of strategic thinking, stakeholder management, project
management, executional excellence and healthcare marketing expertise.
Key Responsibilities
Strategic Planning & Consultation
• Develops and implements strategic marketing and communications plan to achieve
Department objectives.
• Conducts assessments of assigned divisions to identify opportunities, barriers,
audience needs and marketing gaps.
• Establishes and prioritizes divisions based on organizational goals, business drivers,
growth potential and resource needs.
• Translates complex business and clinical priorities into actionable marketing tactics
to execute with measurable outcomes.
Integrated Marketing & Communications
• Identifies the most effective communications channels and execute marketing and
communications tactics.
• Transforms content from subject matter experts into simplified, consumer-friendly
material. Researches, writes and edits content for internal audiences. Channels
may include newsletters, web pages, marketing collateral, featured stories,
infographics and social media.
• Ensures messaging adheres to WCM’s Brand Guidelines and style guide.
Stakeholder Management
• Builds strong relationships with physicians, administrators, department leadership
and External Affairs cross-functional partners.• Facilitates strategic planning discussions and presents recommendations to
leadership audiences.
• Manages expectations, priorities and project timelines across multiple
stakeholders.
Market Intelligence & Performance Analysis
• Monitors healthcare market trends, competitive activity, patient demand, referral
patterns and industry best practices.
• Utilizes business analytics and performance data to uncover actionable insights
that guide strategic recommendations.
• Establishes KPIs and measurement frameworks to evaluate program effectiveness.
• Analyzes campaign and channel performance and optimize strategies based on
results.
Project Management
• Takes cross-functional marketing initiatives from concept through execution.
• Coordinates internal teams and external agency partners as needed.
• Manages multiple projects simultaneously while ensuring quality, consistency and
timely execution.
• Maintains project plans, budgets, timelines and reporting documentations
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